This is a trip report. The idea for it began when I overheard a manager from our member Sensient which, among other things creates inks, say that they had managed to create a Neon Yellow Inkjet Ink in 4 months rather than the usual 9 months. WHAT? It takes months to creates colors? Why? The other part of the mystery was why a factory asked for the neon yellow and not the brands. As it turns out the factory knew the market better than the brands and knew there was a market for this brilliant glowing yellow sublimation ink.