Consumers are fickle when it comes to their candy color. They expect their red taffy to taste like strawberry and their green gum to be spearmint; meanwhile, the red or green coating that seals a chocolate-covered peanut better be tasteless. The same is true of the rainbow-colored nonpareils adorning a gumdrop.
Tags: color, confectionary,
Judging by recent actions involving Mars Inc. of McLean, Va., the clean-label trend may be hitting the confectionery category in the form of naturally sourced colors.
Tags: confectionary, food & beverage colors,
As an initial cue to flavor, only scent trumps color in attracting humans to food. Our expectations about how items should taste are based on hue, saturation, brightness and shade, and anomalies, such as coloring a lemon drop blue, can be unsettling.
Tags: confectionary, health & wellness,
Shoppers are seeing red on supermarket shelves as a beloved bakery flavor bleeds into snacks, candy and beverages. In a number of limited-edition items, product developers are venturing to capture the popular red velvet cake flavor, characterized by light cocoa and buttermilk notes with the tangy sweetness of cream cheese frosting.
Tags: confectionary, sensient flavors,