Though thirst and hydration, maybe nutrition, and sometimes celebration, may motivate consumers to drink a beverage, color often influences selection. Appropriate colors reassure the consumer that the beverage will taste as described. Faded hues and discoloration are unacceptable.
Tags: food & beverage colors,
Shoppers are seeing red on supermarket shelves as a beloved bakery flavor bleeds into snacks, candy and beverages. In a number of limited-edition items, product developers are venturing to capture the popular red velvet cake flavor, characterized by light cocoa and buttermilk notes with the tangy sweetness of cream cheese frosting.