Sensient In the News

News tagged with Color

A consumer's first impression of a food or beverage is its appearance, which means color can play a significant role in a product's success. This free, downloadable Digital Issue includes market data, application-based information and a buyer's guide to help food product designers, marketers and C-level executives make informed decisions on the colors they select for their food and beverage products.

Tags: color, trendspotting,

Consumers are fickle when it comes to their candy color. They expect their red taffy to taste like strawberry and their green gum to be spearmint; meanwhile, the red or green coating that seals a chocolate-covered peanut better be tasteless. The same is true of the rainbow-colored nonpareils adorning a gumdrop.

Tags: color, confectionary,

Re-creating the rainbow has never been a problem for manufacturers that use synthetic colors, but it has become a significant issue over the past few years for food processors seeking to respond to consumer demands for cleaner labels.

Tags: color, natural colors,