Sensient’s innovative technologies create fresh, unique solutions tailored to meet the needs of today’s educated consumers. Our name communicates what we do: Enhance SENSory experiences through specialized ingredIENTs, delivered through proprietary TECHNOLOGIES. Sensient is in the business of innovation. All of our units emphasize technology-based products that provide a competitive advantage. We serve our customers by continuously delivering innovation and streamlined product-development expertise, helping them extend their existing brands as well as create new products.
Ready-to-drink (RTD) teas and coffees are growing in both the retail and convenience store spaces. Tea brands have an opportunity to incorporate botanical ingredients to offer consumers an exotic flavor experience while boosting nutrition. And coffee brands have an opportunity with cold-brew, as it may very well be the craft beer of coffee. What's really brewing, however, are new flavor fusions. But the question remains, are consumers willing to venture out and try new flavor combinations, or are RTD teas and coffees limited to the basics like chocolate coffee and herbal tea?
Flavors are finding partners, but not on a romantic match-making website. Food and beverage product developers are combining them in spicy, sweet and zesty ways. Sea salt is being paired with more than just caramel. Coconut water is providing multiple benefits in juice blends. Pumpkin, citrus and cinnamon are other potential partners in flavor formulations.
Sustainability today is just good business. “Sustainability is one key aspect that can directly affect the survival of a business in the long-term, because sustainability is important to consumers,” says Jean Shieh, Marketing Manager, Sensient Natural Ingredients, Turlock, CA, crediting the development of information technology to consumers’ growing interest.